Strategic thinking for media investment and cultural impact. One discipline, two audiences.
20 years leading media strategy and planning for leading brands such as P&G, Dell, Haleon, and Glico across APAC, the US, and Europe, now applying the same rigor, structure, and stakeholder discipline to arts and culture.
Whether the goal is moving a media budget or moving a museum audience, I believe the underlying skill is the same: turning insight into a strategy that changes behaviour. In 2024 I stepped back from a full-time media career to complete a Master's in Arts Management at SDA Bocconi, and have been building both practices in parallel since.
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Media investment strategy, performance measurement, and agency accountability for teams who need clarity on where the budget actually works.
Explore this practice → Arts, Culture & HeritagePartnership, audience, and measurement strategy to help small and mid-sized cultural organisations secure funding and grow audiences.
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